Identify contacts who last opened or clicked on an email in the last 30 days in order to send them an email from a newsletter campaign.
In this article you’ll learn how to segment customers with an open or click date of less than 30 days.
This dynamic plus segment is part of our Optimized email campaign template. Remember that you can create your dynamic plus segment in "Contacts Segments", by clicking Create new segment and selecting "Dynamic plus segment".
Segmentation
In this segment we will group contacts who are subscribed to the newsletter and who opened or clicked on an email in the last 30 days.
Configuring a dynamic plus segment
STEP 1. Contacts included
FILTER 1. Contacts subscribed to the newsletter
1. Click "Select field or activity”. When the dropdown opens, select the "Contact profile" group on the left and, in the fields on the right, choose "Newsletter subscription status”.
2. In the second dropdown, choose "Is equal to" and indicate "Subscribed" in the next dropdown that appears.
3. Click "And".
FILTER 2. Email opening activities
4. Click "Select field or activity”. When the dropdown opens, select the "Emails" group on the left and, in the Activities on the right, "Email opening activities".
5. In the second dropdown, select "Are more than", and set a value of "0".
6. In the third dropdown, select "In the last" and set a value of "30" Days.
7. On the right, click "Or".
FILTER 3. Email click activities
8. Click "Select field or activity”. When the dropdown opens, select the "Emails" group on the left side and, in the Activities on the right, "Email click activities".
9. In the second dropdown, select "Are more than", and set a value of "0".
10. In the third dropdown, select "In the last" and set a value of "30" Days.
Success!
Your segmentation by last open or click in the last 30 days is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Sending a birthday discount coupon, to send contacts a money-off coupon on their birthday.
- Embed video, to embed a video on a page.
- Cart recovery and newsletter subscription, to display a subscription request to send the cart to the contact by email.
- Subscription to newsletter in footer, to attract subscribers to the newsletter from the footer.