Identify contacts who subscribe to the newsletter and were created in the database within the last 30 days, to send them an email campaign.
In this article you’ll learn how to segment customers who subscribe to the newsletter and were created less than 30 days ago.
Segmentation
In this segment we’ll group subscribed contacts that were created in the database in the last 30 days and have not opened or clicked on any email in that period.
Configuring a dynamic plus segment
STEP 1. Contacts included
FILTER 1. Contacts subscribed to the newsletter
1. Click "Select field or activity”. When the dropdown opens, select the "Contact profile" group on the left and, in the fields on the right, choose "Newsletter subscription status”.
2. In the second dropdown, choose "Is equal to" and indicate "Subscribed" in the next dropdown that appears.
3. On the right, click "AND".
FILTER 2. Creation date
4. Click "Select field or activity”. When the dropdown opens, select the "Contact profile" group on the left side and, in the fields on the right, "Creation date".
5. In the second dropdown, select "In the last" and set a value of "30" Days.
STEP 2. Excluded contacts
FILTER 3. Email opening activities
6. Click Add exclusion group.
7. Click "Select field or activity”. When the dropdown opens, select the "Emails" group on the left and, in the Activities on the right, "Email opening activities".
8. In the second dropdown, select "Are more than", and set a value of "0".
9. In the third dropdown, select "In the last" and set a value of "30" Days.
10. On the right, click "OR".
FILTER 4. Email click activities
11. Click "Select field or activity”. When the dropdown opens, select the "Emails" group on the left side and, in the Activities on the right, "Email click activities".
12. In the second dropdown, select "Are more than", and set a value of "0".
13. In the third dropdown, select "In the last" and set a value of "30" Days.
Keep learning!
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