“Split” node

 

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The “Split” node, an action-type node, is used to create omnichannel campaigns that allow you to interact with contacts through different channels. To do this, it uses different branches and establishes a probability in each, thereby distributing the flow and interacting with each contact through one channel or another at random.

 

How to access it

In your workflows, drag the "Split" node from the right-hand menu to the design area. You can access its settings by clicking  (Edit node configuration).

Split_node_-_1-min.png

 

Interface

  

To be able to access its interface and configure the "Split", node, there must already be least two branches connected to the node.

The "Split" node’s main interface is made up of two blocks:

  1. Operating mode selector: to toggle between automatic or manual selection of probability percentages.
  2. Probability percentage indicator: to consult or modify, in case of manual mode, the contact’s probability of going through that branch.

Split_node_-_2-min.png

 

How it works

Action nodes are used to execute specific operations within flows. The “Split” node is used to divide the workflow based on a probability that a contact will be directed through branch or another. This probability can be set automatically (by default) or manually.

  

The percentage indicated in each of the branches is the probability that a user flows through it. Therefore, it might not coincide with the final traffic presented by each branch.

Some considerations to keep in mind:

    • To start a workflow with a “Split” node, it must previously have a minimum of two and a maximum of five branches connected.
    • The "Split" node can be used several times in the same workflow.
    • If a contact goes through the “Split” node again, they will be assigned a branch to continue through based on the probabilities set, regardless of the route they would have followed in previous activations.
    • Branches from a "Split" node can merge into common subsequent nodes.
    • The "Split" node configuration allows you to edit the node before and after starting the workflow.
  

Unlike the "Start A/B/X Test", node, the "Split" node does not determine a winning branch. In addition, after activating the workflow, it allows you to modify its configuration and, in manual mode, reassign the traffic assignment probabilities for each branch.

 

1. Choose automatic or manual probability

The “Split” node allows you to configure the probability of each branch in two different ways:

  • Automatic: option selected by default, which allows you to divide the probabilities proportionally based on the number of connected branches. When adding or removing a branch, the percentages are recalculated automatically.  
  • Manual: to assign your own custom percentages based on the objectives of your strategy.
  

The sum of the percentages in manual mode must always result in 100.

You can choose one type or another in the operating mode selector (1), activating or deactivating the Manual percentage configuration.

Split_node_-_4-min.png

 

2. Modify probability of an active workflow 

Once the workflow has started, you can change some aspects of the "Split" node configuration, although it does not allow for new branches to be added or existing ones deleted. 

From the operating mode selector (1) you can change the configuration from manual to automatic and vice versa. In addition, in manual operation mode you can edit the probability percentages of each of the branches.

If you edit the workflow once it has started, an information symbol (  ) will appear in the statistics of the Split node, indicating that the percentages have been edited and that the statistics can be modified.

 

 

Success! 
You’ve reached the end of the tutorial.

  

Do you have questions? 
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.

 


Keep learning!

To make the most of your Connectif account, we recommend reading these articles next:

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