Automatically show a popup to contacts without an email address with a message or the products that they abandoned in the cart on their last visit.
In this article you’ll learn how to show a popup on the contact’s next visit after cart abandonment.
Objective: Conversion.
Difficulty: Intermediate.
When to use it: Anytime.
This strategy is part of our pool of templates. To implement it in your account, access your Connectif account and go to “Workflows Create new workflow”. In the Create from template section, enter the name of the workflow in the search engine (Display cart on return to the web) then click Select and Create.
How it works
To show the popup with the products or the message, it detects the moment at which a contact abandons a cart to later detect the next page visit and show the popup.
Workflow configuration
Before configuring your workflow, create the following elements:
— A popup, to show the products or the message.
STEP 1. "Start" node
(In this node, you’ll set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list" and select "Contacts without email".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. “On cart abandonment” node
(This node will enter the contact into the workflow as soon as they abandon a cart on the website).
5. Click (Edit node settings) in the “On cart abandonment” node.
6. Click + Add Filter. In the first dropdown, select “Total price”, in the second dropdown choose “Is greater than” and, in the last field, add “0”.
7. Under Limitations, uncheck the "Deactivate after triggering" box.
8. Click Update.
STEP 3. “On page visit” node
(This node will detect contacts who visit the website after abandoning a cart).
9. Click (Edit node settings) in the “On page visit” node.
10. Under Limitations, uncheck the "Deactivate after triggering" box.
11. Click Update.
STEP 4. “Fetch last cart” node
(This node will fetch the contact's last active cart).
12. Click (Edit node settings) in the “Fetch last cart” node.
13. In Select cart status, choose the “Purchased” option from the dropdown.
14. Click Update.
STEP 5. “Check value” node
(This node checks if the size of the returned list of recommended products is greater than 0).
15. Click (Edit node settings) of the “Check value” node.
16. Drag the "Number of different products" field from "On cart abandonment" to the block on the left.
17. Then under "Operator", select "Is equal to".
18. Drag the “Literal” field to the block on the right and set a value of "0".
19. Click Update.
STEP 6. “Send web content: popup” node
(This node will send a popup with abandoned products in the cart).
20. At the junction of this node with the previous one, click on the circle until "Yes" appears.
21. Click (Edit node settings) in the “Send web content” node.
22. Select the corresponding Popup content and click Next.
23. In Settings, locate the field Specify when to show content, select “After a few seconds” and set "3" seconds. Click Next .
24. In the Variables step, link any variables there may be.
25. Click Complete .
Success!
Your workflow to show a popup on the next visit after cart abandonment is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Cart retrieval before abandonment for anonymous users, to display a cart popup before the user abandons the website.
- Cart recovery and newsletter subscription, to display a subscription request to send the cart to the contact by email.
- Newsletter subscription after purchase, to acquire subscribers who have just purchased.
- Abandoned cart recovery funnel, to send a sequence of emails when a user abandons a cart.