Lost contacts with newsletter subscription

Identify contacts who are subscribed to the newsletter and belong to the “Lost” segment of the RFM model, to send them a campaign email.  

In this article, you’ll learn how to segment customers who are subscribed to the newsletter and belong to the “Lost” segment of the RFM model.

  

This dynamic plus segment is part of our Lost purchaser reactivation campaign template.

Remember that you can create your dynamic segment from "Contacts Segments", by clicking Create new segment and selecting "Dynamic plus segment".

 

Segmentation

In this segment, we will group subscribed contacts that belong to the “Lost” segment of the RFM model

Perdidos_con_suscripci_n_a_newsletter__1_-min.png

 

Configuring a dynamic plus segment

STEP 1. Contacts included

FILTER 1. Contacts subscribed to the newsletter

1. Click "Select field or activity". When the dropdown opens, select the "Contact profile" group on the left and, in the fields on the right, choose "Newsletter subscription status".

2. In the second dropdown, choose "Is equal to" and indicate "Subscribed" in the next dropdown that appears.

3. On the right, click "AND".

Perdidos_filtro_1-min.png

 

FILTER 2. Creation date

4. Click "Select field or activity". When the dropdown menu opens, select the "Value indicators" group on the left and, in the Metrics on the right, "RFM - Segment".

5. In the second dropdown, select "Is equal to" and in the third drop-down select "Lost".

Perdidos_filtro_2-min.png

 

 

 

Success!
Your segmentation of subscribed contacts belonging to the "Lost" segment is now ready.

  

Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.

 


Keep learning!

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