Help customers who are still in the search phase of the purchasing process by engaging them with a web push remarketing notification based on the products they have visited. This will boost both website traffic and conversion opportunities.
In this article, you will learn how to create a remarketing push notification.
Objective: Conversion.
Difficulty: Intermediate.
When to use it?: When you want to implement a remarketing strategy.
This strategy is part of our pool of templates. To implement it in your account, log in to your Connectif account, go to “Workflows > Create new workflow”, navigate to the Create from template section, type the workflow name (Push Remarketing) into the search field, click Select, and then Create.
How It Works
To send a remarketing push notification with the last visited product, we will configure a web push in the workflow that sends a product related to the most recently visited one.
Workflow Configuration
Before configuring your workflow, create the following elements:
— A web push notification to send the recommended product.
STEP 1. Nodo "Inicio"
(This node will define the audience targeted by the action.)
1. Click the (Edit node settings) on the “Inicio” node.
2. Under Select a restriction, check “All my list” and choose “Contacts with email”.
3. Under Select data source, check “All existing and new”.
4. Click the Update.
STEP 2. Nodo "Product viewed"
(This node detects when a product has been viewed.)
5. Click the (Edit node settings) on the “Product viewed” node.
6. Go to Limitations and uncheck “Disable after triggered”.
7. In the Temporarily disable after event section, add a limit of “3 Days”.
8. Click the Update.
STEP 3. Nodo "Wait"
(This node introduces a delay before proceeding in the workflow.)
9. Click the (Edit node settings) on the “Wait” node.
10. Under Define waiting time, select “A period of time” and set it to “1 Day”.
11. Click the Update.
STEP 4. Nodo “Has made purchase”
(This node checks if the contact has made a purchase during the waiting time.)
12. Click the (Edit node settings) on the “Has made purchase” node.
13. Under Number of purchases made, select “Is greater than” and set it to “0” purchases.
14. In the following dropdown, select “In the last time interval” and set “1” Day.
15. Click the Update.
STEP 5. Node “Has visited website”
(This node checks if the contact has visited the website in the last 10 minutes.)
16. On the connection between this node and the previous one, click the circle until “No” appears.
17. Click the (Edit node settings) on the “Has visited website” node.
18. Under Number of times a URL has been visited, select “Any page”, then “Is greater than” and set it to "0" visits.
19. In the following dropdown, select “In the last time interval” and set “10” Minutes.
20. Click the Update.
STEP 6. First “Get products” node
(In this node, the contact’s last visited products will be retrieved.)
21. On the connection between this node and the previous one, click the circle until “No” appears.
22. Click the (Edit node settings) on the “Get products” node.
23. To select the use cases, drag “Last visited products” to the block on the right. Click Next .
24. In Main case configuration, select “1” for Number of products to retrieve.
25. Under Select visit time frame, choose “In the last time interval” and in the “Days” field, enter “7”.
26. Click Next .
27. In the Summary section, locate Number of products to retrieve and set “1”. Then, uncheck “Fill products up to selected limit”.
28. Click Finish .
If you want to learn more about the “Get products” node, click here.
STEP 7. Second “Get products” node
(In this node, products recommended based on the contact’s last visited products will be retrieved.)
29. Click the (Edit node settings) on the “Get products” node.
30. To select the use cases, drag “Automatically related to a product list” to the right block and “Most visited products” to the additional use case. Click Next .
31. In Main case configuration, select “1” for Number of products to retrieve.
32. Under Select related products, choose “Get last visited products”.
33. In Configure product selection order, select “Sort by descending rating”.
34. Enable the checkbox “Randomly reorder retrieved products”.
35. Click Next .
36. In Additional case configuration, select “1” for Number of products to retrieve.
37. Under Select visit time frame, choose “Most visited in the last month” and enable “Randomly reorder retrieved products”.
38. In Summary, select "1" for Number of products to retrieve and enable “Exclude products output by previous nodes”.
39. Click Finish .
STEP 8. Node “Show push”
(This node sends the push notification.)
40. Click the (Edit node settings) on the “Show push” node.
41. Select the web push you want to send and under Select an expiration date for the push notification, choose “Interval of time since node execution” and set “3” Days. Click Next .
42. Under Mappings, click Finish .
Success!
Your workflow for sending a web push remarketing notification is now ready.
Do you still have questions?
Remember that our specialists at Connectif are at your disposal. To contact them, simply open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend continuing with the following articles:
Monthly campaign for best-selling products, to send a monthly email with the top-selling products of the last month.
Mass coupon delivery campaign, to send a coupon to all your contacts.
Mass web push notification campaign, to send a push notification to all your contacts.
Seasonal buyers reactivation, to re-engage customers who made their last purchase in the upcoming month of the previous year.