Email and web push notifications are essential elements in our communications with customers of our website or eCommerce store which, when used effectively, allow us to increase sales and traffic.
In this article, you will learn how to create email and web push campaigns.
Objective: Conversion.
Difficulty: Beginner.
When to use it: In any email and push campaign.
This strategy is part of our template pool. To implement it in your account, access your Connectif account, go to “Workflows > Create new workflow,” go to the Create from template section, enter the workflow name (Mass campaigns) in the search bar, click Select, and then click Create.
How it works
To create a mass campaign workflow, configure two emails and two web push notifications to be sent to contacts who are subscribed to the channels. Schedule the first delivery of both types of content for the beginning of the promotional campaign and the second for four hours before the end.
Workflow configuration
Before configuring your workflow, create the following elements:
— Two emails, one for the beginning of the campaign and another for the end.
— Two web push notifications, one for the beginning of the campaign and another for the end.
STEP 1. “Start” node
(In this node, you will establish the audience the action will be directed at.)
1. Click (Edit node settings) in the “Start” node.
2. Under Select a restriction, select "My entire list" and select "Contacts with email".
3. Under Select the data source, select "All existing".
4. Click Update.
STEP 2. First “Check value” node
(In this node, you will identify whether the contact is subscribed to the newsletter.)
5. Click (Edit node settings) in the “Check value” node.
6. Drag the "Newsletter subscription status" field from "Contact" to the block on the left.
7. Under Operator, select "Is selected".
8. Drag the "Literal" field to the block on the right and select "Subscribed".
9. Click Update.
STEP 3. First “Send email” node
(In this node, the campaign email will be sent.)
10. Click (Edit node settings) in the “Send email” node.
11. Under Limitations, disable the "Contact limit" checkbox.
12. Under Configuration, select the email you want to send and click Next .
13. In the Send to section, select "Contact".
14. Specify the email type as "Newsletter".
15. Configure the “Send to contact” parameters section.
16. Under Google Analytics, click "Enable Google Analytics" and then click Next .
17. Click Finish .
STEP 4. First "Wait” node
(In this node, the workflow will wait before continuing.)
18. Click (Edit node settings) in the “Wait” node.
19. Under Define the wait time, select "Until a specific date and time" and enter the date and time corresponding to four hours before the end of the campaign.
20. Click Update.
STEP 5. Second “Send email” node
(In this node, the campaign email will be sent.)
21. Click (Edit node settings) in the “Send email” node.
22. Under Limitations, disable the "Contact limit" checkbox.
23. Under Configuration, select the email you want to send and click Next .
24. In the Send to section, select "Contact".
25. Specify the email type as "Newsletter".
26. Configure the “Send to contact” parameters section.
27. Under Google Analytics, click "Enable Google Analytics" and then click Next .
28. Click Finish .
STEP 6. Second “Check value” node
(In this node, you will identify whether the contact is subscribed to push notifications.)
29. Click (Edit node settings) in the “Check value” node.
30. Drag the "Has push subscription" field from "Contact" to the block on the left.
31. Under Operator, select "Is equal to".
32. Drag the "Literal" field to the block on the right and leave the checkbox set to "Yes".
33. Click Update.
STEP 7. First “Show push” node
(In this node, a push notification will be sent.)
34. Click (Edit node settings) in the “Show push” node.
35. Select the web push notification you want to send and click Next .
36. Under Mappings, click Finish .
STEP 8. Second "Wait” node
(In this node, the workflow will wait before continuing.)
37. Click (Edit node settings) in the “Wait” node.
38. Under Define the wait time, select "Until a specific date and time" and enter the date and time corresponding to four hours before the end of the campaign.
39. Click Update.
STEP 9. Second “Show push” node
(In this node, a push notification will be sent.)
40. Click (Edit node settings) in the “Show push” node.
41. Select the web push notification you want to send and click Next .
42. Under Mappings, click Finish .
Success!
Your workflow for sending mass campaigns is ready.
Do you still have unanswered questions?
Remember that our Connectif specialists are available to you. To contact them, simply open a ticket with Support by clicking the blue “Help” button on your dashboard.
Keep learning!
To take full advantage of your Connectif account, we recommend continuing with the following articles:
Newsletter subscription with double opt-in, to capture newsletter subscribers through a confirmation email.
Mass email campaign, to send a newsletter to all your contacts.
Mass coupon-sending campaign, to send a coupon to all your contacts.
Early access, to provide early access to sales to a specific segment.