Brilliant is the AI sales assistant for eCommerce that supports your customers throughout the entire purchasing process. Its features help them find products, resolve questions, compare options, and discover related recommendations, using information from your catalog and business to provide a personalized shopping experience and drive conversions.
Brilliant can also answer questions about your store, such as return policies, shipping terms, or the location of physical stores. To do this, it uses the information available in its knowledge base.
Learn how to install Brilliant in your Shopify store in this article.
1. Features
1.1. Smart search
- Smart search allows your customers to find products in your catalog using natural language, without needing to know their exact names.
- Brilliant interprets the needs expressed by the customer and displays the most relevant products from the catalog.
- This feature makes it easier to discover products and offers an alternative to traditional search engines, especially when the customer does not know exactly which item they need.
In the example, the assistant is asked to find a black dress for a formal event. Brilliant interprets the specified characteristics, searches among the catalog products, and displays a dress that matches the search.
1.2. Product analysis
- Product analysis allows your customers to resolve questions about items in your catalog before making a purchase.
- Brilliant uses the information available about products to answer questions related to their features, materials, sizes, care instructions, recommended uses, or compatibility.
- Customers can submit questions using natural language. Brilliant will use the available product information to prepare a response.
- This feature makes it easier to access relevant information during the purchase and may reduce the common questions received by your customer service team.
In the example, the assistant is asked how to style a black dress. Brilliant analyzes the available product information and suggests different ways to wear it, such as pairing it with heels and a clutch for a formal event or with a sweater and sneakers for a more casual style.
1.3. Products that go well together
- The Products that go well together feature recommends complementary items to the product your customer is viewing.
- Brilliant identifies products that go well with the item being viewed and suggests combinations that can be purchased together.
- This feature supports cross-selling and creates opportunities to increase the average cart value.
In the example, the assistant is asked to find items that go well with pink cargo pants. Brilliant identifies the product and displays different tops from the catalog that can be used to complete the outfit.
1.4. Similar products
- The Similar products feature recommends related alternatives to the item your customer is viewing.
- Brilliant identifies products in your catalog with styles or characteristics similar to the item being viewed and presents them as other purchasing options.
- This feature is useful when a customer wants to explore alternatives before deciding, as it makes it easier to discover other products that may match their preferences.
- The main difference from Products that go well together is that the latter suggests complementary items to complete the purchase, while Similar products presents alternatives to the item being viewed.
In the example, the assistant is asked to find products similar to a dark blue maxi dress. Brilliant displays other dresses from the catalog with similar characteristics and styles, and highlights an alternative that retains the original dress's neckline.
1.5. Product bundles
- Product bundles allow you to suggest groups of related items to make it easier to purchase them together.
- Brilliant creates commercially meaningful product combinations, such as clothing outfits, usage kits, or gift bundles.
- Unlike Products that go well together, which recommends complementary items, this feature presents several products as a bundled offering.
- This feature makes it easier for your customers to discover combinations of items they may not have considered and encourages the purchase of several related products.
In the example, the assistant is asked to create an outfit based on a basic white T-shirt. Brilliant suggests a combination with a skirt, explains why both items go well together, and allows both products to be added to the cart together.
1.6. Comparison
- The Comparison feature allows your customers to identify the differences between several products in your catalog and choose the one that best suits their needs.
- The customer can compare two or three products, and Brilliant generates a table highlighting their main differences, such as price, materials, sizes, benefits, or compatibility, based on the available information.
- This feature makes it easier to evaluate alternatives in a single query, so customers do not have to review all the information for each product individually.
- Unlike Similar products, whose goal is to discover alternatives, Comparison allows customers to analyze product characteristics to help them make a purchasing decision.
In the example, the assistant is asked to compare three belts to identify which one is best suited to a casual style. Brilliant analyzes the product characteristics and recommends one of the options, explaining the reasons for its choice.
1.7. Ask about my order
- The Ask about my order feature allows your customers to check information about purchases they have made in your store.
- Brilliant uses the available order information to answer questions related to order status, tracking, and details.
- This feature makes it easier for your customers to access information about their purchases through the assistant, helping reduce questions related to order tracking.
In the example, the assistant is asked about the status of an order. Brilliant displays the available purchase information, indicates that the order is ready, and provides access to its tracking details.
1.8. Products in catalog images
- The Products in catalog images feature allows your customers to discover items related to elements visible in your store's photographs.
- Brilliant allows customers to select products or elements present in catalog images to find similar items or related combinations.
- This feature makes it easier to discover products visually, using your own catalog images as a starting point.
In the example, an accessory appearing in a dress photograph is selected. Brilliant identifies the selected item and offers the option to search for similar products or catalog items that go well with it.
1.9. Search by image
- The Search by image feature allows your customers to find products in your catalog using a photograph or screenshot as a reference.
- The customer can upload an image and select the elements they are interested in. Brilliant will analyze the image to find visually similar products or related combinations.
- Unlike Products in catalog images, which uses the photographs available in your store, Search by image allows customers to start a search from an image they provide.
- This feature makes it easier to discover products without having to describe them using text, especially in sectors such as fashion, home decor, and accessories.
In the example, the assistant is asked to find similar clothing based on a photograph provided by the customer. Brilliant analyzes the image and displays different skirts from the catalog with visual characteristics similar to those of the reference garment.
2. How it is used in Brilliant
Brilliant features can be offered to your customers through the conversational assistant and different elements integrated into your store, depending on the configuration you have established.
2.1. Managing features
1. Access the Shopify admin panel and go to “Apps > Brilliant”.
2. From the Brilliant panel, go to Features.
3. Under Customize your assistant's features, enable the features you want to offer your customers and disable those you do not need:
- Smart search.
- Product analysis.
- Products that go well together.
- Similar products.
- Product bundles.
- Comparison.
- Ask about my order.
- Products in catalog images.
- Search by image.
2.2. Displaying Brilliant in your eCommerce store
4. From the Brilliant panel, go to Features.
5. Under How Brilliant appears in your store, review the different elements that allow your customers to access Brilliant features from different points in your eCommerce store:
- Main bubble: provides access to the assistant for submitting questions, resolving doubts, and receiving recommendations during the purchase.
- Bubble on product card: provides quick access to the features available for a product from its card.
- Similar products carousel: displays alternatives related to the product being viewed directly on its page.
- Products that go well together carousel: presents complementary products to the item being viewed to make it easier to discover combinations.
- Suggested questions: displays questions related to the product to make it easier to start a conversation with Brilliant.
Congratulations!
You have reached the end of the lesson.
Do you still have unanswered questions?
Remember that our Support team is available to you. You can contact them by writing to support@getbrilliant.ai.
Keep learning!
To take full advantage of your Brilliant account, we recommend continuing with the following articles:
Guide to installing Brilliant, to configure Brilliant in your Shopify store.
Add Brilliant's Products that go well together carousel, to display complementary products on product pages.
Add Brilliant's Similar products carousel, to display alternatives to the product being viewed on product pages.
Frequently asked questions about Brilliant, to resolve the most common questions about its functionality and configuration.