Brilliant is an intelligent assistant designed to help your online store customers find what they need quickly and conversationally. Thanks to AI, it enhances the shopping experience, increases conversion, and boosts cross-selling and up-selling effortlessly.
You can install Brilliant via the Shopify App Store.
Product Search with Brilliant
Brilliant incorporates an advanced search engine that overcomes the limitations of traditional ecommerce search.
-
What features does the search engine offer?
It allows customers to use natural language (e.g., “I want comfortable running shoes”), find related items, or discover similar alternatives to the product they are viewing.
Additionally, it can suggest products that complement the current one (cross-selling) and show similar items to facilitate comparison (up-selling).
-
What is this feature for?
- Increases product discovery in the catalog.
- Reduces friction in traditional search.
- Facilitates the sale of complementary products.
- Increases average cart value and conversions.
-
How is it used?
You only need to have the Brilliant agent enabled. The search integrates automatically into the app's floating button, allowing customers to interact by typing or selecting suggestions.
Product Packs
-
What does this feature do?
Brilliant automatically generates commercially meaningful groupings of items, such as complete looks, usage kits, or gift packages.
-
What are its benefits?
- Increases the average purchase ticket automatically.
- Proposes combinations that the customer might not have identified on their own.
- Creates a personalized experience similar to that of a personal shopper.
-
How is it displayed?
Packs are shown directly on the main product page to encourage joint purchase.
Product Comparisons
-
What information does it compare?
The AI highlights key differences between several products, such as price, materials, sizes, benefits, and compatibilities.
-
Why is it useful?
- Speeds up the customer's decision-making process.
- Reduces the return rate by providing detailed information before purchase.
- Prevents users from leaving your store to search for external comparisons.
-
How does it work for the user?
The customer selects 2 or 3 products and Brilliant instantly generates a clear comparison table.
Resolving Product Questions
-
What kind of questions can it answer?
Brilliant resolves doubts about any item: care instructions, materials, available sizes, recommended uses, and compatibilities.
-
What impact does it have on your store?
- Significantly reduces the workload of the support team.
- Increases buyer confidence through immediate responses.
- Prevents cart abandonment due to lack of technical information.
-
How does the customer interact?
The user types their question directly into the assistant (e.g., "Can this blouse be machine washed?"). The AI analyzes the catalog data and responds accurately.
Image Search
-
How does the visual search work?
Customers can upload a photo or screenshot. The AI analyzes the image and searches for visual matches within your catalog.
-
What are its advantages?
- Allows discovering products without needing to perform a written search.
- Shortens the time between customer inspiration and final purchase.
- The visual searcher can detect different garments within an image to perform a detailed search. Ideal for sectors like fashion, decoration, and accessories.
Want to know more?