By default, when Google Analytics is enabled, the system adds a utm_content parameter to the URL of all links, using the value of the "title" attribute. However, when using dynamic content, a utm_content variable is also injected for each link found in the template whose "href" attribute contains a variable.
To add a utm_term or any other parameter that we do not support, you can add a variable to any link, as shown in the example below:
Once this is done, the node will recognize the variable and automatically associate it in each workflow.
Congratulations!
You have reached the end of the lesson.
Do you still have unanswered questions?
Remember that our Connectif specialists are available to assist you. To contact them, simply open a support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To take full advantage of your Connectif account, we recommend continuing with the following articles:
Create a custom product block in an email, to send your customers products they are interested in.
- Links in emails: view in browser, unsubscribe, and buttons, to configure predefined links.
- Weekly recommended products campaign, to schedule automatic sends to customers with recommended products.
Bulk coupon by email, to send an exclusive discount to your customers.