Push notifications complement your other channels to enhance communication and can help to increase website conversions. By automating this type of campaign to send a regular product push to subscribers, you can save time and maximize your profits.
In this article, you’ll learn how to create a weekly campaign with a personalized product.
Objective: Conversion.
Difficulty: Beginner.
When to use it: In automated web push notification campaigns.
This strategy is part of our pool of templates. To implement it in your account, log in to your Connectif account and go to "Workflows Create new workflow". In the Create from template section, enter the name of the workflow in the search engine (Weekly campaign with customized product) then click Select and Create.
How it works
To send contacts an automated push notification campaign with a product, we will set up a web push notification to be sent once a week to contacts who are subscribed to this channel.
Workflow configuration
Before configuring your workflow, create the following elements:
- A push notification, to show the recommended product.
STEP 1. “Start” node
(This node will set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list" and select "Contacts subscribed to push notifications".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. “Schedule” node
(This node will enter contacts into the workflow again after a week has passed).
5. Click (Edit node settings) for the “Schedule” node.
6. Select how frequently you want it to repeat, in this case "Weekly". Then, select "Every week" and your preferred day of the week (for this example, "Wednesday".
7. In At this time of day, choose the time and time zone. In this case, "9:00" and "Europe/Madrid".
8. Click Update.
STEP 3. First “Fetch products” node
(This node will fetch the last products visited by the contact).
9. Click (Edit node settings) in the “Fetch products” node.
10. To select the use cases, drag "Last visited products" to the block on the right. Click Next .
11. In Main use case settings, select "1" for Number of products to fetch.
12. Under Select the time period of the visits, select "In the last time interval" and, in the "Days" field, type "7".
13. Click Next .
14. In Summary, locate the section Number of products to fetch and indicate “1”. Next, uncheck the “Fill with products until selected limit” box.
15. Click Complete .
If you want to learn more about the “Fetch products” node, click here.
STEP 4. Second “Fetch products” node
(This node will fetch the recommended product that will be sent in the push).
16. Click (Edit node settings) in the “Fetch products” node.
17. To select the use cases, drag "Automatically related to a list of products" to the block on the right and "Most visited products" to the additional use case. Click Next .
18. In Main use case settings, select "12" for Number of products to fetch.
19. Under Select related product, select "Fetch last visited products".
20. Under Configure the order in which products will be chosen, select "Sort by descending rating".
21. Check the "Shuffle the fetched products box".
22. Click Next .
23. In Additional case settings, select "12" for Number of products to fetch.
24. Under Select the time period of the visits, select "Most visited in the last month" and check the box "Shuffle the fetched products".
25. In Summary, select "1" in Number of products to fetch and activate "Exclude the products exported by the nodes before this one".
26. Click Complete .
STEP 5. “Show push notifications” node
(This node will send a push notification).
27. In the “Show push notifications” node, click (Edit node settings).
28. Select the web push you want to send and, under Select expiration date for push notification, choose "Time interval since node execution" and add "3" Days. Click Next .
29. In Mappings, click Finish .
Success!
Your workflow for sending an automated weekly campaign is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Bulk web push notification campaign, to send a push notification to all your contacts.
- Purchase urgency for paid media campaign, to show urgency content to contacts who access via a paid campaign.
- Subscription to web push notifications, to capture subscribers to the web push notifications channel.
- Retargeting, to send an email one day after a contact visits a product.