Make the most of your website traffic to increase contacts subscribed to web push notifications through the browser alert.
In this article, you’ll learn how to create a push acquisition strategy using the browser notification.
Objective: Acquisition.
Difficulty: Beginner.
When to use it: In acquisition campaigns.
This strategy is part of our template pool. To implement it in your account, log into your Connectif account, go to “Workflows > Create new workflow”, go to the Create from template section, type in the workflow name (Push subscription using browser notification), click Select and then Create.
How it works
To create this strategy, we’ll configure an inline with the browser alert. This content will have a daily limitation so that once shown, it won’t appear on subsequent pages visited until the next day.
Once the request is accepted by the contact, they will receive a welcome web push notification.
Workflow configuration
Before configuring your workflow, create the following elements:
— An inline, to display the push notification subscription message.
— A push notification, to display the welcome notification.
STEP 1. "Start" Node
(This node sets the audience for the action).
1. Click (Edit node settings) on the “Start” node.
2. In Select a restriction, check "All my list".
3. In Select data source, check "All existing and new ones".
4. Click Apply.
STEP 2. First "On page visit" Node
(This node detects contacts arriving on the website).
5. Click (Edit node settings) on the “On page visit” node.
6. Click Limitations and uncheck "Deactivate after triggering".
7. Click Apply.
If you want to learn more about limitations in nodes, click here.
STEP 3. "Check value" Node
(This node checks whether the contact is subscribed to push notifications).
8. Click (Edit node settings) on the “Check value” node.
9. Drag the field "Has push subscription" from "Contact" to the left block.
10. In Operator, select "Is equal to".
11. Drag the "Literal" field to the right block and leave the box checked as "Yes".
12. Click Apply.
If you want to learn more about the "Check value" node, click here.
STEP 4. "Send web content: inline" Node
(This node sends an inline with the push notification alert code).
13. At the connection with the "Check value" node, click the circle until "No" appears.
14. Click (Edit node settings) on the “Send web content” node.
15. Select the corresponding Inline content and click Next .
16. In Configuration, add the appropriate selector to display the content.
17. In Limitations, one of the fields shown is "Add external limitation", enter “1” in the “Day” field for the "On page visit" node.
18. In the Variables step, associate the variables if there are any.
19. Click Apply .
If you want to learn more about Inline web content, click here.
STEP 5. "On push subscription" Node
(This node detects the exact moment a contact subscribes to web push notifications).
20. Click (Edit node settings) on the “On push subscription” node.
21. In Limitations, one of the fields displayed is "Temporarily deactivate after event", enter “1” in the “Day” field.
22. Click Apply.
STEP 6. "Show push" Node
(This node sends a welcome push notification).
23. Click (Edit node settings) on the “Show push” node.
24. Select the web push you want to send and click Next .
25. In Mappings, click Apply .
If you want to learn more about the web push notification editor, click here.
Success!
Your workflow to set up a push acquisition strategy using browser notifications is now ready.
Still have unresolved questions?
Remember that our Connectif specialists are available to help you. To contact them, simply open a support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To get the most out of your Connectif account, we recommend continuing with the following articles:
- Web push notification subscription, to capture subscribers for the web push notification channel.
- Double subscription: newsletter and push, to capture subscribers to both the newsletter and web push notifications.
- Weekly push with recommended product, to send a weekly push notification with a recommended product to all your contacts.
- Mass web push notification campaign, to send a push notification to all your contacts.