Make the most of your web traffic to increase the number of contacts who subscribe to web push notifications via browser notifications.
In this article you’ll learn how to create an acquisition strategy for browser push notifications.
Objective: Acquisition.
Difficulty: Beginner.
When to use it: In acquisition campaigns.
This strategy is part of our pool of templates. To implement it in your account, log in to your Connectif account and go to "Workflows Create new workflow". In the Create from template section, enter the name of the workflow in the search engine (Push subscription via browser notifications), click on Select and Create.
How it works
To create this strategy, we’ll set up inline content with the browser alert. This content will have a daily limitation so that, once displayed, it won’t appear on subsequent pages visited until the next day.
After the request is accepted by the contact, they’ll receive a web push notification to welcome them.
Workflow configuration
Before configuring your workflow, create the following elements:
— Inline content, to show the push notification subscription message.
— A push notification, to show the welcome notification.
STEP 1. "Start" node
(This node will set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list".
3. Under Select data source, check “All existing and new”.
4. Click Update.
STEP 2. First “On page visit” node
(This node will detect contacts who visit the website).
5. Click (Edit node settings) in the “On page visit” node.
6. Under Limitations, uncheck the "Deactivate after triggering" box.
7. Click Update.
If you want to learn more about node limitations, click here.
STEP 3. “Check value” node
(This node will identify if the contact is subscribed to push notifications).
8. Click (Edit node settings) of the “Check value” node.
9. Drag the "Has push subscriptions" field from "Contact" to the left block.
10. Under Operator, select "Is equal to".
11. Drag the "Literal" field to the block on the right and activate the "Yes” box.
12. Click Update.
If you want to learn more about the "Check value" node, click here.
STEP 4. “Send web content: inline” node
(This node will send inline content with the push notification alert code).
13. At the junction of this node with the "Check value" node, click on the circle until "No" appears.
14. Click (Edit node settings) in the “Send web content” node.
15. Select the corresponding inline content and click Next .
16. In Configuration, add the appropriate selector to display the content.
17. In Limitations, one of the fields shown is "Add external limitation", type "1" in the "Day" field for the "On page visit" node.
18. In the Variables step, link any variables there may be.
19. Click Complete .
To learn more about inline web content, click here.
STEP 5. “On push notification subscription” node
(This node will detect the exact moment the user subscribes to web push notifications).
20. Click (Edit node settings) in the “On push notification subscription” node.
21. Under Limitations, one of the fields displayed is "Temporarily disable after event, type “1” in the “Day” field.
22. Click Update.
STEP 6. “Show push notifications” node
(This node will send a welcome push notification).
23. In the “Show push notifications” node, click (Edit node settings).
24. Select the web push you want to send and click Next .
25. In Mappings, click Finish .
If you want to learn more about the Web push notification editor, click here.
Success!
Your workflow for setting up an acquisition strategy for browser push notifications is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Subscription to web push notifications, to capture subscribers to the web push notifications channel.
- Double subscription: newsletter and push, to attract subscribers to the newsletter and web push notifications.
- Weekly push with recommended product, to send a weekly push notification with a recommended product to all your contacts.
- Bulk web push notification campaign, to send a push notification to all your contacts.