Identifying contacts with a below-average CLV for your eCommerce and low purchase forecasts will help you take action to convert them into repeat customers. Once segmented, you’ll be able to send them, for example, a discount coupon to reengage them.
In this article you’ll learn how to segment customers with low CLV and low purchase forecast.
This dynamic plus segment is part of our Coupon to reactivate low-CLV customers template.
Remember that you can create your dynamic plus segment in "Contacts Segments", by clicking Create new segment and selecting "Dynamic plus segment".
Segmentation
In this segment, group together contacts who are subscribed to the newsletter and who have both a below-average Customer Lifetime Value for your eCommerce and an expected number of purchases of less than 1, within a year.
Configuring a dynamic plus segment
STEP 1. Contacts included
FILTER 1. Contacts subscribed to the newsletter
1. Click "Select field or activity”. When the dropdown opens, select the "Contact profile" group on the left and, in the fields on the right, choose "Newsletter subscription status”.
2. In the second dropdown, choose "Is equal to" and indicate "Subscribed" in the next dropdown that appears.
3. On the right, click "And".
FILTER 2. Customer Lifetime Value
4. Click "Select field or activity”. When the dropdown opens, select the "Value indicators" group on the left and, in the Metrics on the right, "Customer Lifetime Value (12m)".
5. In the next dropdown, select "Is less than", and set, for this example, a value of "100".
6. On the right, click "And".
FILTER 3. Forecast number of purchases
7. Click "Select field or activity”. When the dropdown opens, select the "Value indicators" group on the left-hand side and, in the Metrics on the right, "Forecast number of purchases (12m)".
8. In the next dropdown, select "Is less than", and set a value of "1".
9. Click Save.
Success!
Your segmentation of customers with low CLV is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Segmentation according to Facebook and Instagram leads, to segment according to visits to the website from a Facebook or Instagram campaign.
- Best-seller recommender on product sheet, to show the best-selling products on the product sheet.
- Segmentation by lead scoring on the website, to create segments according to the lead scoring method.
- Restock reminder after purchase, to send an email one day after visiting a product.