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Segmentation

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  • 2023 sales shoppers
  • High discounts
  • Medium discounts
  • Low discounts
  • Discounted products
  • Birthday today
  • Last purchase between 60 and 90 days ago
  • Anniversary of first purchase (segment)
  • Birthday greetings seven days in advance
  • “Can’t lose them” segment
  • SMS subscribers
  • Subscribed to push
  • Newsletter subscribers
  • Low CLV
  • Subscribers who purchased in HS 2023
  • Black Friday abandoned cart
  • Website lead scoring segmentation
  • Dormant contacts
  • 30 days since last purchase
  • Lost contacts with newsletter subscription
  • New contacts with newsletter subscription
  • Last opening/click 61-90 days ago
  • Last open/click 31-60 days ago
  • Last open/click in the last 30 days
  • Low RFM
  • Medium RFM
  • High RFM
  • Last purchase in next month
  • Purchase abandoners
  • Segmentation Strategies
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