Segmentation
- 2023 sales shoppers
- High discounts
- Medium discounts
- Low discounts
- Discounted products
- Birthday today
- Last purchase between 60 and 90 days ago
- Anniversary of first purchase (segment)
- Birthday greetings seven days in advance
- “Can’t lose them” segment
- SMS subscribers
- Subscribed to push
- Newsletter subscribers
- Low CLV
- Subscribers who purchased in HS 2023
- Black Friday abandoned cart
- Website lead scoring segmentation
- Dormant contacts
- 30 days since last purchase
- Lost contacts with newsletter subscription
- New contacts with newsletter subscription
- Last opening/click 61-90 days ago
- Last open/click 31-60 days ago
- Last open/click in the last 30 days
- Low RFM
- Medium RFM
- High RFM
- Last purchase in next month
- Purchase abandoners
- Segmentation Strategies