Identify contacts who made their last purchase exactly 30 days ago, for example to send them personalized communications to encourage their next purchase.
In this article, you'll learn how to segment customers who haven't purchased for 30 days.
This dynamic plus segment is part of our Reactivating dormant shoppers template. Remember that you can create your dynamic plus segment in "Contacts Segments", by clicking Create new segment and selecting "Dynamic plus segment".
Segmentation
In this segment, we will group contacts who are subscribed to the newsletter and whose last purchase was made 30 days ago.
Configuring a dynamic plus segment
STEP 1. Contacts included
FILTER 1. Contacts subscribed to the newsletter
1. Click "Select field or activity”. When the dropdown opens, select the "Contact profile" group on the left and, in the fields on the right, choose "Newsletter subscription status”.
2. In the second dropdown, choose "Is equal to" and indicate "Subscribed" in the next dropdown that appears.
3. On the right, click "And”.
FILTER 2. Purchase date is within the last 30 days
4. Click "Select field or activity”. When the dropdown menu opens, select the group "Purchases" on the left side and, in the Metrics on the right, "Date of last purchase”.
5. In the second dropdown menu, select "Is in the last, and indicate "30" Days.
STEP 2. Excluded contacts
FILTER 3. Purchase date is within the last 29 days
6. Click Add exclusion group.
7. Click "Select field or activity”. When the dropdown menu opens, select the group "Purchases" on the left side and, in the Metrics on the right, "Date of last purchase”.
8. In the second dropdown, select "Is in the last", and indicate "29" Days.
9. Click Save.
Success!
Your segmentation of contacts subscribed to the newsletter who made a purchase 30 days ago is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Segmentation by paid media campaigns, to segment contacts who visit the website from a paid media campaign.
- Restock reminder after purchase, to send a reminder to restock a product at the time of purchase.
- Segmentation by lead scoring on the website, to segment according to the lead scoring method.
- Segmentation according to leads from Facebook and Instagram, to segment according to visits to the website from a Facebook or Instagram campaign.