Email is a basic element of our communications with the customers who visit our website or eCommerce which, if used well, allows us to increase sales and traffic. For this reason, we’ve brought together newsletter workflows in this pack for you to use or be inspired by.
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Recommended product campaign based on RFM
Get the most out of your RFM segmentation by customizing your strategy according to each customer's position in the ranking.
For full details about the workflow, click here.
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Monthly recovery of abandoned carts
On the first of each month, recover the abandoned carts from the previous month.
For full details about the workflow, click here.
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Reactivation of seasonal customers
Reactivate customers who last purchased in the coming month of the previous year. E.g. on 1/1/2023 you target those who made their last purchase in January 2022.
For full details about the workflow, click here.
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Weekly campaign of recommended products
Increase your conversion rate and create engagement by sending a weekly email with personalized recommendations.
For full details about the workflow, click here
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Instant reactivation of dormant customers
Send a personalized email to contacts who have not purchased for a certain period of time.
For full details about the workflow, click here
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Optimized email campaign
Improve the deliverability of your emails by sending your newsletters in four phases, first to customers who opened your emails most recently.
For full details about the workflow, click here.
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Using coupons to reactivate low-CLV customers
Increase repeat purchases and loyalty among customers with a below-average CLV and a low purchase forecast by sending them a discount coupon to encourage them to shop again.
For full details about the workflow, click here.
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Bulk email campaign in batches
Stagger the sending of your newsletter to avoid overloading your website with simultaneous visits.
For full details about the workflow, click here.
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Monthly bestselling products campaign
Boost engagement and sales by automating a monthly email with bestselling products and the latest sales trends in your store.
For full details about the workflow, click here.
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Reactivation campaign for lost customers
Revive the interest of your less loyal customers according to the RFM analysis by sending them an email with a discount coupon.
For full details about the workflow, click here.
Where to find the workflows
You can use any of the workflows by accessing your Connectif account and, in the "Workflows" section, clicking on "Create new workflow" and select any of those that appear.
You’ll find the Newsletter pack workflows easily by selecting "Pack" and "Newsletters" in the filter.