SMS complements the other available channels to expand the number of touchpoints for the customer, increasing visits to the website and the probability that they make a purchase.
In this article you’ll learn how to create a bulk SMS campaign.
Objective: Conversion.
Difficulty: Beginner.
When to use it: In any SMS campaign.
This strategy is part of our pool of templates. To implement it in your account, access your Connectif account and go to “Workflows Create new workflow”. In the Create from template section, enter the name of the workflow in the search engine (Bulk SMS campaign) then click Select and Create.
How it works
To send an SMS campaign, we will configure a workflow with an SMS that will only be sent to contacts who are subscribed to updates through this channel.
Workflow configuration
Before configuring your workflow, create the following elements:
— An SMS, to send the campaign message.
STEP 1. "Start" node
(This node will set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check “All my list” and select “Contacts with mobile phone.”
3. Under Select data source, check “All existing”.
4. Click Update.
STEP 2. “Check value” node
(This node will identify if the contact is subscribed to SMS).
5. Click (Edit node settings) of the “Check value” node.
6. Drag the “SMS subscription status” field from “Contact” to the block on the left.
7. Under Operator, select "Is selected”.
8. Drag the "Literal" value to the block on the right and select "Subscribed".
9. Click Update.
If you want to learn more about the "Check value" node, click here.
STEP 3. “Send SMS” node
(The campaign SMS will be sent in this node).
10. Click (Edit node settings) in the “Send SMS” node.
11. In Settings, select the SMS you want to send and click Next .
12. In the Send to section, select "Contact".
13. Indicate the "Newsletter" type of email.
14. Configure the Sending parameters section.
15. Under Limitations, check the “Limit per contact” box and set a value of “1”. Click Next .
16. In the Variables step, link any variables there may be.
17. Click Complete .
Success!
Your workflow to send a bulk SMS campaign is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Segmentation by lead scoring on the website, to create segments according to the lead scoring method.
- Bulk email campaign, to send a newsletter to all your contacts.
- After-sale satisfaction survey, to find out how satisfied customers are with their purchase.
- Abandoned cart recovery, to send a cart recovery email to contacts who haven’t completed their purchase.