Recover abandoned carts by customizing the message according to each contact's loyalty points balance. This way, you can tailor the recovery email and leverage the available points as an incentive to encourage conversion.
In this article, you will learn how to recover an abandoned cart based on the contact's points balance.
Objective: Conversion
Difficulty: Intermediate.
When to use it? When you want to personalize cart recovery based on the contact's available points.
This strategy is not in our template pool because to implement it, you first need to have completed the integration with Growave in your account.
Before you start: what you should keep in mind
Before configuring the workflow, you should:
- Have completed the Growave integration to have the trigger node “Trigger Points Expiration”.
- Have synchronized your contacts’ points balance in Connectif within a contact field.
- Have the email channel configured.
- Define the points balance you will use to differentiate the two paths. In this example, a balance greater than 10 points is used.
How it works
For this strategy, we will detect contacts who abandon a cart with an amount greater than 0 and check their points balance.
If the contact has more than 10 points, they will receive a recovery email tailored to their balance. If they do not exceed that amount, they will receive a cart recovery email without that incentive.
Workflow Configuration
STEP 1. “Start” Node
(In this node, the audience to whom the action will be directed is set).
1. Click on (Edit node configuration) of the “Start” node.
2. Under Select a restriction, check “My entire list” and select Contacts with email.
3. Under Select data source, check “All existing and new”.
4. Click Apply.
STEP 2. “On Cart Abandonment” Node
(In this node, contacts who abandon a cart with an amount greater than 0 will be detected).
5. Click on (Edit node configuration) of the “On Cart Abandonment” node.
6. Set a filter "Total Price" so that the price is greater than "0".
7. Under Limitations, uncheck the box "Disable after triggered".
8. Click Update.
STEP 3. “Check Value” Node
(In this node, it will be identified if the contact’s points balance is greater than 10).
9. Click on (Edit node configuration) of the “Check Value” node.
10. Drag the field “PointBalance” from “Contact” to the left block.
11. Under Operator, select “Is greater than”.
12. Drag the field “Literal” to the right block and set "10".
13. Click Apply.
STEP 4. First “Send Email” Node
(In this node, the recovery email will be configured for contacts whose balance is greater than 10 points).
14. On the connection between the “Check Value” node and the first “Send Email” node, click the circle until “Yes” appears.
15. Click on (Edit node configuration) of the “Send Email” node.
16. Select the email you want to send to contacts with more than 10 points and click Next .
17. Under Send to, select “Contact”.
18. Specify the email type as “Newsletter”.
19. Configure the Parameters section of “Send to contact”.
20. Under Google Analytics, click “Enable Google Analytics” and then click Next .
21. Under Limitations, set the maximum number of times the email can be sent to each contact to “1”.
22. Click Apply.
STEP 5. Second “Send Email” Node
(In this node, the recovery email will be configured for contacts whose balance is not greater than 10 points).
23. On the connection between the “Check Value” node and the second “Send Email” node, click the circle until “No” appears.
24. Click on (Edit node configuration) of the “Send Email” node.
25. Select the email you want to send to contacts who do not exceed “10” points and click Next .
26. Under Send to, select “Contact”.
27. Specify the email type as “Newsletter”.
28. Configure the Parameters section of “Send to contact”.
29. Under Google Analytics, click “Enable Google Analytics” and then click Next .
30. Under Limitations, set the maximum number of times the email can be sent to each contact to “1”.
31. Click Apply.
Success!
Your workflow to recover abandoned carts based on your contacts’ points balance is now ready.
Do you still have unresolved questions?
Remember that our Connectif specialists are available to assist you. To contact them, simply open a support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To take full advantage of your Connectif account, we recommend continuing with the following articles:
Integration with Growave, to learn how to perform the integration and use Growave data in your strategies.
Use Case of the Growave Integration: Points Expiration Reminder, to encourage the use of points before they expire.
Connectif Copilot, to learn about the assistant’s functionality and interface.
Cart Recovery and Product Recommendation, to recover abandoned purchases through an email with recommended products.