Remind your contacts about the expiration of their Growave points via email and encourage them to use them to promote a new purchase.
In this article, you will learn how to send a Growave points expiration reminder.
Goal: Loyalty.
Difficulty: Beginner.
When to use it? When you want to encourage a new purchase by taking advantage of accumulated points.
This strategy is not in our template pool because, to implement it, you first need to have completed the integration with Growave in your account.
Before you start
Before configuring your workflow, you will need to:
- Have completed the integration with Growave to have the trigger node “Trigger Points Expiration”.
- Have synchronized your contacts’ points balance in Connectif in a contact field.
- Have the email channel configured.
How it works
For this strategy, we will create a workflow that activates when Growave sends the “Points Expiration” event to Connectif. When the trigger node receives the event, the workflow will send an email to the contact reminding them of their points expiration.
Workflow configuration
STEP 1. “Start” node
(In this node, the audience for the action will be set).
1. Click on (Edit node settings) of the “Start” node.
2. Under Select a restriction, check “My entire list”.
3. Under Select data source, check “All existing and new”.
4. Click Apply.
STEP 2. “Trigger Points Expiration” node
(This node will detect the points expiration event sent by Growave).
5. Click on (Edit node settings) of the “Trigger Points Expiration” node.
6. Under Settings, check “Any event”.
7. In the Limitations section, uncheck the box “Disable after triggering”.
8. Click Apply.
STEP 3. “Send email” node
(This node will send the email to remind the contact about their points expiration).
9. Click on (Edit node settings) of the “Send email” node.
10. Under Settings, select the email you want to send and click Next .
11. In the Send to section, select “Contact”.
12. Specify the email type as “Newsletter”.
13. Configure the Parameters section of “Send to contact”.
14. Under Google Analytics, click Enable Google Analytics and then click Next .
15. Map the variables from the “Trigger Points Expiration” event to the corresponding email variables.
16. Click Finish .
Success!
Your Growave points expiration reminder workflow is now ready.
Still have unanswered questions?
Remember that our Connectif specialists are at your disposal. To contact them, just open a support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend continuing with the following articles:
Integration with Growave, to learn how to perform the integration and use Growave data in your strategies.
Use Case of the Growave Integration: Cart Recovery Based on Points Balance, to customize abandoned cart recovery according to the contact’s available points.
Connectif Copilot, to learn about the assistant’s operation and interface.
Cart Recovery and Product Recommendation, to recover abandoned purchases through an email with recommended products.