Email is a basic element in our communications with customers of our website or eCommerce store which, when used effectively, allows us to increase sales and traffic. Therefore, we have brought together newsletter workflows in this pack for you to use or draw inspiration from.
RFM-based recommended products campaign
Get the most out of your RFM segmentation by personalizing your strategy according to each customer’s position in the ranking.
To learn all the details about the workflow, click here
Monthly recovery of abandoned carts
Recover the abandoned carts from the previous month on the first day of each month.
To learn all the details about the workflow, click here
Reactivation of seasonal buyers
Reactivate customers whose last purchase was made in the upcoming month of the previous year. E.g., on 1/1/2023, you will target those whose last purchase was made in January 2022.
To learn all the details about the workflow, click here
Weekly recommended products campaign
Increase your conversion rate and drive engagement by sending a weekly email with personalized recommendations.
To learn all the details about the workflow, click here
Instant reactivation of dormant buyers
Send a personalized email to contacts who have not made a purchase for a specified period of time.
To learn all the details about the workflow, click here
Optimized email campaign
Improve your email deliverability by sending your newsletters in 4 phases, targeting first the customers who opened your emails most recently.
To learn all the details about the workflow, click here
Coupon to reactivate customers with low CLV
Increase the recurrence and loyalty level of customers with below-average CLV and a low purchase forecast by sending them a discount coupon to encourage them to purchase again.
To learn all the details about the workflow, click here
Mass email campaign sent in batches
Avoid site overload by sending your newsletters in stages so that not all users visit your site at the same time.
To learn all the details about the workflow, click here
Monthly best-selling products campaign
Drive engagement and sales by automating a monthly email featuring your store’s best-selling products and latest sales trends.
To learn all the details about the workflow, click here
Lost buyers reactivation campaign
Re-engage your least loyal customers according to the RFM analysis by sending them an email with a discount coupon.
To learn all the details about the workflow, click here
Where to find the workflows
You can use any of the workflows by accessing your Connectif account and, from the "Workflows" section, clicking "Create new workflow" and selecting any of the workflows shown.
You can easily find the workflows in the Newsletter Pack by selecting "Pack" and "Newsletters" in the filter.
Congratulations!
You have reached the end of the lesson.
Do you still have unanswered questions?
Remember that our Connectif specialists are available to assist you. To contact them, simply open a support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To take full advantage of your Connectif account, we recommend continuing with the following articles:
Subscribe to web push notifications, to acquire subscribers to the web push notification channel.
Mass email campaign, to send a newsletter to all your contacts.
Cart recovery and newsletter subscription, to send an abandoned cart email to contacts who abandon a cart on the website.
Remarketing , to send an email one day after a customer visits a product.