Increase customer recurrence by rewarding customers with a coupon after they make a purchase during the Hot Sale period.
In this article you’ll learn how to create a coupon campaign for Hot Sale shoppers.
Objective: Loyalty.
Difficulty: Intermediate.
When to use it: Three days after the Hot Sale.
This strategy is part of our pool of templates. To implement it in your account, access your Connectif account and go to “Workflows Create new workflow”. In the Create from template section, enter the name of the workflow in the search engine (Coupons for purchasers) then click Select and Create.
How it works
To send the coupon to contacts belonging to the "Subscribers with purchase in HS 2023" segment, first check if a contact has made their first and only purchase during this period. If this purchase was made during the Hot Sale, we send them an email with a coupon. If not, we send a different coupon.
Workflow configuration
Before configuring your workflow, create the following elements:
— The dynamic segment plus named “Subscribers with purchase in HS 2023”, to group the contacts who purchased during Hot Sale and are subscribed to the newsletter.
— Two coupons, to serve as an incentive to purchase.
— Two emails, to send the coupons to the corresponding contacts.
STEP 1. “Start” node
(This node will set the target audience for the action).
1. Click (Edit node settings) for the “Start” node.
2. Under Select limitation, check "All my list" and select "Contacts with email".
3. Under Select data source, check “All existing”.
4. Click Update.
STEP 2. "Is in segment" node
(This node will check if the contact belongs to the dynamic plus segment created, with "Subscribers with purchase in BF 2022").
5. Click (Edit node settings) for the “Is in segment” node.
6. Under Select a segment, choose the segment to check.
7. Click Update.
STEP 3. “Check value” node
(This node will identify if the contact made their first and only purchase during the Hot Sale.)
8. At the junction of this node with the previous one, click on the circle until "Yes" appears.
9. Click (Edit node settings) of the “Check value” node.
10. Drag the "Total purchases" field from "Contact" to the block on the left.
11. Next, under Operator, choose "Is equal to".
12. Drag the Literal field to the block on the right and set a value of "1".
13. Click Update.
If you want to learn more about the "Check value" node, click here.
STEP 4. First “Assign coupon” node
(This node will fetch the coupon that will be emailed to contacts who have only purchased once).
8. At the junction of this node with the previous one, click on the circle until "Yes" appears.
9. Click (Edit node settings) in the “Assign coupon” node.
10. Select the set of coupons created for this workflow.
11. Click Complete .
STEP 5. First “Send email” node
(This node will send the email with the coupon to contacts who have only purchased once.)
20. Click (Edit node settings) in the “Send email” node.
21. Select the email you want to send and click Next .
22. In the Send to section, select "Contact".
23. Indicate the "Newsletter" type of email.
24. Configure the parameters section of "Send to contact".
25. Under Google Analytics, click "Enable Google Analytics" then Next .
26. In the Variables step, link any variables there may be.
27. Click Complete .
STEP 6. Second “Assign coupon” node
(This node will fetch the coupon that will be emailed to contacts who have purchased more than once.)
8. At the junction of this node with the previous one, click on the circle until "No" appears.
9. Click (Edit node settings) in the “Assign coupon” node.
10. Select the set of coupons created for this workflow.
11. Click Complete .
STEP 7. Second “Send email” node
(This node will send the email with the coupon to contacts who have purchased more than once.)
20. Click (Edit node settings) in the “Send email” node.
21. Select the email you want to send and click Next .
22. In the Send to section, select "Contact".
23. Indicate the "Newsletter" type of email.
24. Configure the parameters section of "Send to contact".
25. Under Google Analytics, click "Enable Google Analytics" then Next .
26. In the Variables step, link any variables there may be.
27. Click Complete .
Success!
Your workflow to send a coupon campaign to Hot Sale shoppers is now ready.
Do you have questions?
Don’t forget, our Connectif specialists are here to help you. To contact them, just open a Support ticket by clicking the blue “Help” button on your dashboard.
Keep learning!
To make the most of your Connectif account, we recommend reading these articles next:
- Optimized email campaign, to optimize the way you send out your email campaigns.
- Weekly recommended products campaign, to send a weekly newsletter with recommended products to all your contacts.
- Recommended products campaign based on RFM, to customize your email strategy according to the position of each customer in the RFM model.
- Reactivation of seasonal shoppers, to re-engage customers who last shopped in the coming month of the previous year.